§ Tool · Client conversion
Client conversion Calculator.
Follow enquiries through the funnel — see where they drop, and what one stage of improvement is worth in fees.
- →See which funnel stage is costing the most
- →Quantify what a better intake process is actually worth
- →Compare one month to another
Inputs
Result
Enquiry → qualified
60%
Qualified → consult
63%
Consult → retained
60%
Overall enquiry → client
18 clients from 80 enquiries.
22.5%
Monthly fees won
£63,000
Uplift if you hit targets
Assumes 80% qual→consult and 65% consult→retained — typical for well-run small firms.
£24,360/mo
Benchmark: the healthiest small firms we've seen run 50–60% enquiry → qualified, ~80% qualified → consult, and ~65% consult → retained — so roughly 25–30% of all enquiries become clients. Under 15% overall is almost always a qualification or response-time issue, not a marketing one.
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